Case Study
Diva Junction Big Billion Days Microsite
A location-checked campaign microsite for Flipkart's Big Billion Days fashion and beauty deals. Visitors at Diva Junction station confirm their location before the experience opens.
The Challenge
The Diva Junction activation wanted to reward people who were actually at the station, so the experience could not simply be opened from anywhere.Our Solution
We built a mobile-first microsite that asks for the visitor's location only to confirm they are at Diva Junction, using a geofence around the station. Once confirmed, the visitor enters the campaign with its fashion and beauty deals, in an illustrated design that matches the Big Billion Days look.Modules and Features
- Location check with a geofence around Diva Junction
- Clear message on how the location is used
- Illustrated, mobile-first welcome flow
- Big Billion Days fashion and beauty deals
Screenshots
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